Meta North America advertiser revenue book
Senior ads revenue leader
Scaling revenue at the intersection of ads, AI, and partnerships.
I build commercial systems that turn complex platforms into durable growth. My experience spans Meta, Google, P&G, and enterprise AI, with leadership across advertiser revenue, BPO sales channels, agency ecosystems, and platform and investor partnerships.
Ads revenue leadership
AI commercialization
Agency ecosystems
Platform partnerships
Investor partnerships
Google markets and advertising verticals led
Tickr ARR growth in under 12 months
Production AI use cases and workflows
Operating range
Three leadership systems, one commercial engine.
The throughline across my career is building the structure that lets teams, customers, and partners move from opportunity to measurable growth.
Revenue leadership
Set the commercial cadence across pipeline, forecasting, account planning, pricing, and executive reviews.
$30B+ book · 400 sellers · 105% quotaAI commercialization
Connect technical capability to customer workflows, business cases, deployment plans, and expansion paths.
3 pilots · 100% production conversion · 20+ use casesPartnership ecosystems
Align agencies, platforms, advertisers, investors, and internal teams around shared growth outcomes.
Meta agency vertical · Publicis · eBay · PE/VCCareer navigator
Twenty-two years of building and scaling.
Select a company to explore the mandate, outcomes, and commercial systems built in each chapter.
Partnership network
Growth happens across the ecosystem.
I have led partnerships on every side of the advertising and technology value chain.
From program ownership to advertiser outcomes
Owned Meta’s U.S. agency vertical, the organization’s second-largest program, and partnered with Publicis agency teams at Google.
From alignment to scaled joint growth
Built and signed Google’s first global joint business partnership with eBay, doubling Marketplace revenue beyond $300M.
From portfolio access to platform adoption
Led PE and VC partnerships at Meta to support advertiser acquisition, growth, and adoption across portfolio companies.
Beyond the operating role